Episode 95 - Trends Volume 10: Digital Integration

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  • 2/14/2019
    One of the six-part series of podcasts connected to our 2019 Trends publication. The trend of integrating digital into physical environments is gaining momentum because it is becoming more expected by consumers and cost-effectively testable by brands. On this episode, President and Founder, Jason Therrien joins Creative Director and host Craig Israel in explaining how to take online assets and bring them into offline areas.

    What You’ll Learn in This Episode

    • When to substitute digital tools for human interaction
    • How to give your consumers the privacy they want while also personalizing and enriching their experience
    • How any brand, no matter its size, can start integrating digital into its physical environment 

    Episode Quotables 

    “Between screens and then touch screens to then streaming media, obviously every consumer is carrying around a device in their pocket or in their purse, so the digital world has absolutely become part of the physical world. The trend that we’re seeing though is that this is becoming much more intentional, much more planned.”
     
    “What digital has also been doing, from a consumer behavior standpoint, is training us to self serve.”
     
    “Too often when we watch brands build in digital tools or pull digital tools into physical environments - they believe it’s a substitute for a human or for a time tested method that may still work. And it’s not that they can't supplant these types of offline behaviors or vehicles to serve somebody. They really need to augment them - say, ‘Alright, how far can a digital tool take you before you need a human?’”
     
    “If you understand the data you have on your customer, really understand it, and why a consumer would find something of value with personalization, you can deliver that much more of a richer experience.” 
     
    “Pick the right piece of content for the right environment and, again, you’re already a step ahead.”
     

    Episode Resources

    Listen to the full podcast and read all of the articles appearing in our 2019 Trends publication. Never miss another thunder::cast episode. Subscribe on Apple Podcast, Stitcher, Google Play or Spotify today!
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