Episode 119: Why HR and Marketing Should Team Up - Marketing Trends 11

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  • 1/16/2020
    On this episode, joining host Craig Israel in the studio is Marc Theodore, Director of Operations at thunder::tech to discuss HR and marketing and how you should get these teams together to focus on talent growth in 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.

    What You’ll Learn in This Episode

    • Why job interviews are a two-way street
    • How to attract top talent through HR marketing
    • How HR can contribute to in-house employee retention
    • When and why to treat yourself as a client

    Episode Quotables 

    “A lot of marketing companies don’t market themselves as well as they could, which is crazy because they have all the resources in house to do it...We treat ourselves as a client... Meaning we have an account manager assigned for internal work, we have budgets that we have to stick to, we put [internal marketing] on production schedules and calendars.”
     
    “From our happy hours to professional development education, [internal HR marketing] is just constant internal communication of what we offer in-house.”
     
     

    Episode Resources

     
    Never miss another thunder::cast episode. Subscribe on Apple Podcast, iHeart Radio, Stitcher, Google Play or Spotify today! 
     
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