Go beyond basic demographics with customer personas

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  • 7/24/2014
    For years, companies have used basic customer demographics and behaviors to craft marketing plans and ad buys. But what if you want to go deeper?

    In this whiteboard edition of our monthly video series, Good Morning Marketers, thunder::tech Creative Director Craig Israel shows how brands can take the customer data they’ve been collecting and bring it to life with customer personas. Craig explains how using simple customer data to paint a picture of the real people buying goods and services will help marketers create messaging that resonates with customers and creates a stronger connection.

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    Plus, Craig discusses the ways customer personas help companies uncover surprising findings about their customers, helping them expand their customer base and reach new audiences.

    Have any questions for us on customer personas or any other branding topic? Ask away in the comment section below!
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