Episode 106 - Trends Summer Reader 2019: Video Content Strategy (Hero, Hub, Help)

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  • 7/18/2019
    On this episode, joining Creative Director and host Craig Israel, is Matt Stevens, Managing Producer of thirtysix::thirtyfive studios, thunder::tech's in-house production studio. The duo break down the components of the "Hero, Hub, Help" concept and explain why a robust video strategy framework is vital to reach your audience both more effectively and efficiently. 
     

    What You’ll Learn in This Episode

    • Importance of having a video content strategy
    • How Hero, Hub, Help content can be used in multiple ways (COPE

    Episode Quotables

    “To set the stage, I don't think it's a secret that video marketing is an effective tool in the whole marketing mix, a lot of marketers are doing it today. Often times they are doing one off approaches and not thinking of it holistically. What Hero,Hub, Help does is it creates a framework to help categories videos and put them in different buckets and help you plan for long term if thats quarter or year.” 

    “Two trends I will point out are 1.VR and 360 video - it’s the head-mounted displays you see at trade shows or at Best Buy. It’s where you put on a headset and you’re immersed into a different world. 2. AI or Artificial Intelligence which someone called out we should be calling it machine learning and what it comes down to is how it actually works. You don’t program a machine to do it, you have a machine knows how to learn and can learn from experiences.”

    Episode Resouces


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