Episode 103 - Trends Summer Reader 2019: Consumer Buyer Behaviors

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  • 6/6/2019
    One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio is Joe Hicks, Account Services Group Manager, to break down how marketing has grown exponentially from just age, gender, location to behaviors and interest. Learn why you should know what individuals like rather than large groups. 

    What You’ll Learn in This Episode

    • How a local business took an experience and made into their brand and line of products. 
    • The way buyer behavior changes has affected the way we report on ROIs. 

    Episode Quotables

    “About 5 years ago, all of sudden, what people craved and we saw it not only from an advertising perspective but we saw in the greater demographic. People were looking for experience. So now within the advertising, people want us to give them an experience and not just a catchphrase, music or celebrity.” 

    Episode Resources

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