Episode 104 - Trends Summer Reader 2019: Trade Shows in a Digital World

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  • 6/20/2019
    One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio are thunder::tech team members, Dan Lyons and Madeline Hoyle to break down new executions from digital assets before the show and bringing digital assets to the physical environment, such as AI and VR.

    What You’ll Learn in This Episode

    • How to work in technology to your trade show booth and catch visitors eyes
    • Bringing in digital assets like VR or touchscreens 
    • Digital ads and marketing automation uses for before, during and after the show

    Episode Quotables 

    “Tradeshows are the necessary email, but really kind of outdated if you put out stress balls and free pens and sell sheets but the article outlines that savvy marketers are leveraging new technology to make their trade show experiences more engaging and more interesting to attendees.”
    “While you’re at the trade show, there's a couple things you can do. The first thing would be  using those banner ads as well in a condensed area what we would call geofence. what we are doing with that is delivering in a small radius, whether is its 1 mile, 2 miles, 3 miles, we can even go as low as a half mile.”

    Episode Resources

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