Trade shows have a long history of garnering facetime with potential and current clients, giving exhibitors an opportunity to showcase their products and/or services. Although the purpose and goals associated with trade shows have remained the same throughout the years, executions continue to get grander year after year.
In a truly digitized world, trade show exhibitors can now leverage real interactive experiences for their audience. And so can you. Read on to find out how.
What You’ll Learn:
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How to bring digital assets to a physical environment
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Ideas for one-upping your competition at events and wowing your audience
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How to reach your audience even after the event ends to generate greater return
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Ideas for augmenting trade show efforts with digital tactics before, during and after the event
Article Quotables:
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“It’s really creating a memorable experience more than it is just conveying information. That’s really what the digital transformation of the trade show has to offer.” - Madeline Hoyle, Senior Lead of User Experience Design at thunder::tech
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