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  • 6/11/2019
    Trade shows have a long history of garnering facetime with potential and current clients, giving exhibitors an opportunity to showcase their products and/or services. Although the purpose and goals associated with trade shows have remained the same throughout the years, executions continue to get grander year after year. 
     
    In a truly digitized world, trade show exhibitors can now leverage real interactive experiences for their audience. And so can you. Read on to find out how.

    What You’ll Learn:

    • How to bring digital assets to a physical environment
    • Ideas for one-upping your competition at events and wowing your audience
    • How to reach your audience even after the event ends to generate greater return
    • Ideas for augmenting trade show efforts with digital tactics before, during and after the event

    Article Quotables:

    • “It’s really creating a memorable experience more than it is just conveying information. That’s really what the digital transformation of the trade show has to offer.”  - Madeline Hoyle, Senior  Lead of User Experience Design at thunder::tech
     
    To read the full article, download our 2019 Trends Summer Reader book by clicking the button below!

     
      Download PDF
  • Episode 103 - Trends Summer Reader 2019: Consumer Buyer Behaviors
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