Ten Years of the Futurist's Field Guide

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  • 11/13/2018

    Every marketer we talk to has a little bit of a futurist in them. After ten years of publishing thunder::tech's marketing trends books, we have found that a mix of curiosity about the future and realism about the present exists in you. We have found out how brave you all are to keep pushing your organizations to continually evolve and stay relevant over a period of time that has been unforgiving to brands that resist change.

    We have seen your jobs change significantly with the tactics you manage, but you strategically stay the course. You are still in charge of building awareness, communicating your positioning and adding value to customers. However, today you're doing this with consumer behavior changing more rapidly and control over a plethora of technology that your entire organization, in total, did not even have 20 years ago.

    We are proud of you for taking all of this on. You are why we have been writing these books for 10 years (and the summer magazine for 5 years), and this year is no different. There are more marketing trends still coming into view you are probably already thinking about or dabbling in, and we want to get you further up-to-speed with them so you can make the right decisions for your brand.

    Without further ado, the 2019 marketing trends we are watching:

    • How brands are avoiding fads to create solid design to withstand the test of time.
    • The rising popularity of chatbots and other AI interfaces and how brands can get ready to talk
    • Warnings brands need to be cautious while navigating Amazon’s swift retail current
    • Four changing consumer behaviors that might just change your brand
    • Protecting privacy, security and your sovereign data in the GDPR era
    • How to start integrating your digital brand into physical environments

    These are interesting times for sure, and thunder::tech appreciates being a part of your journey. Stay hydrated with this latest edition, as the marketing discipline has clearly become a marathon!

    Enjoy the 2019 Trends book, and happy marketing!

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    About the author::Jason Therrien is the president of thunder::tech. He is a fan of entrepreneurs and trailblazers, a proud dad and he liked scotch before Mad Men made it cool.
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