Episode 113 - Marketing Automation 101: Part 1

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  • 10/31/2019
    Part 1 of a 2-part series on Marketing Automation. On this episode, joining Creative Director and host Craig Israel is thunder::tech’s Marketing Automation Coordinator, Tracy Devlin and Support Team Lead, Nate Ward to talk about marketing automation; what it is, how marketers can use it and what size platform is right for you. 


    What You’ll Learn in This Episode

    • Marketing automation: what is means / is
    • The variety of options platforms can provide
    •  How middle marketing brands can benefit

    Episode Quotables 

    “Marketing automation is really about putting more of strategy and unifying all of your marketing efforts.There definitely still needs to be someone to develop the social side of the strategy and the email side of the strategy. It's not necessarily putting someone out of work, it's just making life easier developing the strategy instead of executing the actions.”
    “You know the old saying ‘you have to crawl before you walk and then run’ so it’s very similar in this case. You’re going to want to start with a platform that if you’re using nothing at all right now that will allow you to gain experience and to develop a base strategy. We definitely recommend starting with a reason platform for what you want to do now and what you want to do immediately next.”
    Listen to part two here!
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