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Integrated marketing has moved past a buzzword thrown around at industry conferences and has evolved into a viable agency marketing model due to the need for increased speed, integration of skill sets and a lack of client side resources. However, it is a term that needs more clarification about its complex definition, especially on the agency side.

The process of making continuous improvements is important for any consumer facing product, websites included. If you’re sick of blowing up and rebuilding your site every time you feel dissatisfied with it, why not try an iterative design process?

Get the inside scoop on what to expect throughout your website journey, what you should have on hand before you start and exactly what it will take to get from Point A to Point B.

With all the uncertainty 2020 has brought to the market, how is a marketer supposed to develop a marketing budget for 2021? Flexibility, transparency and scenario planning are the best tools to guide you through the process.