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Recent Posts for: branding
  • Building your Employer Brand During a Crisis

    An employer brand is the reputation and value proposition that a company has as a place to work. In a national crisis, it may seem low-priority, but working to maintain or grow your employer brand is key to coming out stronger than ever on the other side.

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  • 25 Ideas for Marketing Your Business During the Coronavirus

    In this current period of growing uncertainty, many marketers may be entering a quiet or a slower business period. It’s unclear whether the coronavirus (COVID-19) is a bump in the economic road or the beginning of a recession. 
    We've provided a list of recommendations and ideas on what marketers can start doing right now in order to achieve these goals in a period of economic downturn.

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  • Episode 117: Direct-to-Consumer Selling - Marketing Trends 11

    Joining host Craig Israel in the studio is Jason Therrien, President of thunder::tech to talk about direct-to-consumer (DTC) selling and what’s changing for middle-market brands in 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.

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  • Episode 116 - Creative Digital Commerce - Marketing Trends 11

    On this episode, joining host Craig Israel in the studio is Madison Letizia, Director of Communications at thunder::tech to talk about digital commerce and how you can get a bigger piece of the online commerce game in 2020. Part one of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication

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