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Recent Posts for: branding
  • Package Design and Consumer Behavior

    You’re standing in a store aisle, scanning the colors and shapes that fill the shelves, either looking for the usual brand you know and trust or waiting for a new one to pop out at you and tempt you to try it. We’ve all been there. Debating between this or that. But how do we pick? What makes it harder to decide? Or easier? What affects our buying behavior?

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  • Episode 104 - Trends Summer Reader 2019: Trade Shows in a Digital World

    One of the five-part series of podcasts connected to our 2019 Trends Summer Reader publication. On this episode, joining host, Craig Israel in the studio are thunder::tech team members, Dan Lyons and Madeline Hoyle to break down new executions from digital assets before the show and bringing digital assets to the physical environment, such as AI and VR.

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  • Trading Up

    Leveraging the power of digital to take your trade show experience from passive to powerful.

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  • Episode 101 - Destination Marketing: Tourism’s Impact on the Local Communities

    Fly, drive or walk into your next vacation destination, but before you do that you should look into which cities are the spot for tourism. On this episode, joining Creative Director and host Craig Israel is Jason Therrien, President and Founder of thunder::tech in the studio and joining via Skype, Amir Eylon, President and CEO of Longwoods International to break down the love/ hate relationship with tourism from residents of destination places. 

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