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Recent Posts for: branding
  • A Series on Logo Design, Part 3: Using Your Logo Correctly And Enforcing Its Application

    There’s still some heavy lifting to do. Now you need to ensure that fancy new logo doesn’t get screwed up by Russ in accounts receivable when he places it into a word document. We’ve all seen that distorted, pixely, crooked logo that looks a little too pink before. 
     

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  • How Digital Assistants Will Impact Marketing

    Digital assistants are all around you. They are in your car, in your house and even in your pockets. But how do they impact marketing? Keep reading to find out. 

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  • Dealing With The F-word: Feedback

    You’ve devoured the creative brief. Done the competitive research. Reviewed the benchmarks. Brainstormed with your peers. Spent hours crafting the copy and design. And now comes the scariest moment:
     
    Asking the client for feedback.

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  • Episode 95 - Trends Volume 10: Digital Integration

    One of the six-part series of podcasts connected to our 2019 Trends publication. The trend of integrating digital into physical environments is gaining momentum because it is becoming more expected by consumers and cost-effectively testable by brands. On this episode, President and Founder, Jason Therrien joins Creative Director and host Craig Israel in explaining how to take online assets and bring them into offline areas.
     

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