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Recent Posts for: branding
  • Episode 92 - Trends Volume 10: What the Amazon Effect Means for Marketers

    One of the six-part series of podcasts connected to our 2019 Trends publication. Amazon is at it again and shaking things up in the advertising space. On this episode, Communications Department Manager Madison Letizia breaks down how these changes will impact brands and how they go-to-market and connect with consumers in the online retail space. 

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  • Handle with Care: 2019 Media Budget

    As we head into 2019, it’s important to make sure that your end-of-year media budget is set up for success! This is something that you should have been thinking about/scheduling long before reading this blog…more like end of September/early October. But, in case you, like many others, are rushing through the end of the year, here are a couple things to keep in mind to plan for 2019.

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  • Episode 90 - Trends Volume 10: Designing with Purpose

    One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins Creative Director and host Craig Israel in explaining why brands are pushing the creative limits with logos.

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  • Design with Purpose

    The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. But today, the preponderance of simple desktop editing tools, social media and an increased interest in how companies represent themselves has made any visual changes a company makes to their brand the subject of intense public debate. The black box has been busted wide open.

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