Blog

Our thirtysix::thirtyfive team recently attended the 2019 National Association of Broadcasters (NAB) trade show which is held annually in Las Vegas, NV. The show attracts over 100,000 professionals from all areas of media and broadcast. Aside from a bunch of cool new gear we can’t wait to get our hands on, we noticed three overall trends surrounding consumer behavior, media/entertainment and production.

97...98...99... 100! To celebrate our 100th episode we opened the studio and invited the whole team. THE. WHOLE. TEAM. Since this milestone coincides with our 20th anniversary as an agency, we decided to celebrate with the one secret ingredient that’s behind all of our success: the people.

We’ve all witnessed the power of music and sound to promote a unique association of both product recall and brand loyalty. But with so much advertising noise out there, how can brands look to break through the clutter and present a unique approach that grabs people’s attention? The latest iteration is in the form of a “sonic branding.”