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The term performance marketing, or performance-based marketing, has been around for over a decade, but the concept and meaning behind it has drastically changed, especially over the past few years. Here's our definition of performance marketing and how you can use it to your advantage.

Looking to hit page one with your content? These tools and tips can help you better understand the algorithm and improve your SEO ranking on Google over time.

To help you avoid the pitfalls of bad design, we’re talking tips for your website visual design that enhance your site by catching the audience’s attention, telling a story and making it easy to navigate through your pages. 

This year, DTC and e-commerce businesses have had to contend with extra competition, increased demand and an unstable economy. These five e-commerce tactics will help you boost Q4 sales and finish 2020 strong.