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Recent Posts for: graphic design
  • Episode 90 - Trends Volume 10: Designing with Purpose

    One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins Creative Director and host Craig Israel in explaining why brands are pushing the creative limits with logos.

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  • Design with Purpose

    The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. But today, the preponderance of simple desktop editing tools, social media and an increased interest in how companies represent themselves has made any visual changes a company makes to their brand the subject of intense public debate. The black box has been busted wide open.

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  • A Crazy, Thunderous Summer

    Summers are supposed to be a bit laid back, but this year in marketing land, apparently no one wanted to fall into the summer slump. thunder::tech saw a record Q3 in new and returning client work. This marketing work came in from all over the country, including additional clients in Michigan, Denver, Youngstown, Indianapolis, Cleveland, Northwest Ohio and Sacramento.

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  • Episode 86 - Don’t “Copy” Me: Unpacking the Copywriting Process

    Even though copywriting can be a solitary pursuit, we’re shaking things up on this episode with a copywriter roundtable. Fellow copywriters and advertising veterans, Mike Lawrence from Akhia and Matt Krupa from Marcus Thomas, join thunder::tech Creative Director Craig Israel in the studio to discuss creative writing, ideation, presentation and feedback.

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