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Recent Posts for: graphic design
  • A Series on Logo Design, Part 1: The Basics of Logo Design

    It’s a lot of fun to create impactful visual marks for our clients, but we also appreciate the incredible challenges associated with logo design. We have found logo creation is sometimes undervalued, as some folks don’t fully understand the value of a logo to their business or perhaps what a logo actually is and what it provides. In this series, we explore logo design beginning with a logo is, what it isn't and the different types of logos.

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  • Episode 90 - Trends Volume 10: Designing with Purpose

    One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins Creative Director and host Craig Israel in explaining why brands are pushing the creative limits with logos.

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  • Design with Purpose

    The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. But today, the preponderance of simple desktop editing tools, social media and an increased interest in how companies represent themselves has made any visual changes a company makes to their brand the subject of intense public debate. The black box has been busted wide open.

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  • A Crazy, Thunderous Summer

    Summers are supposed to be a bit laid back, but this year in marketing land, apparently no one wanted to fall into the summer slump. thunder::tech saw a record Q3 in new and returning client work. This marketing work came in from all over the country, including additional clients in Michigan, Denver, Youngstown, Indianapolis, Cleveland, Northwest Ohio and Sacramento.

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