Blog

Now that we know what a logo is and what types of logos exist, it might seem that designing a logo is really basic or easy. A design of such a small scale should only take a few mere hours to execute, right? But in reality that’s far from the truth when it comes to a quality logo. The designers at thunder::tech work with a strict design process that can take days, perhaps weeks to complete an effective and successful logo. Let’s be honest, there’s a lot of shitty logos out there. And those are the ones that were done in an hour or so without much research and explorations. And sometimes the designer was your friend’s uncle’s nephew who “dabbles” in graphic design. I know, we’re rolling our eyes, too.

It’s a lot of fun to create impactful visual marks for our clients, but we also appreciate the incredible challenges associated with logo design. We have found logo creation is sometimes undervalued, as some folks don’t fully understand the value of a logo to their business or perhaps what a logo actually is and what it provides. In this series, we explore logo design beginning with a logo is, what it isn't and the different types of logos.

One of the six-part series of podcasts connected to our 2019 Trends publication. The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. On this episode, Art Director, Joe Cola joins Creative Director and host Craig Israel in explaining why brands are pushing the creative limits with logos.

The design of brand logos used to be a “black box” process where customers didn’t get to see changes or comment on them until they were released back into the wild. But today, the preponderance of simple desktop editing tools, social media and an increased interest in how companies represent themselves has made any visual changes a company makes to their brand the subject of intense public debate. The black box has been busted wide open.