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Even though copywriting can be a solitary pursuit, we’re shaking things up on this episode with a copywriter roundtable. Fellow copywriters and advertising veterans, Mike Lawrence from Akhia and Matt Krupa from Marcus Thomas, join thunder::tech Creative Director Craig Israel in the studio to discuss creative writing, ideation, presentation and feedback.

Print media still holds a special appeal to audiences—more than they think—and we actually see it back on the upswing. In a world of increasing digital brand presence where screens are in your face practically everywhere, a physical object you can hold in your hand is now something really special again.

“Collaboration” is a word that gets thrown around a lot in the marketing industry. Everyone agrees collaboration is the obvious and sensible pathway to achieving great results. However, even well-intentioned participants can completely wreck the creative process when they strive for consensus instead of collaboration.

Email is one of the most effective tools in a marketer’s toolbox, but it requires planning to generate big results. On this episode, thunder::tech Marketing Automation Specialist Casey Braun discusses the importance of having an email marketing strategy before getting started, shares how to avoid common email pitfalls and explains how to optimize emails to achieve the highest ROI.