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When choosing a destination to visit, today’s consumers have no shortage of options at their digital fingertips. It’s not enough to just sell tickets. Marketers in the destination and tourism industry have to find creative ways to reach and connect with visitors through memorable experiences. On this episode, Brock Richards, Vice President of Sales and Marketing for the Pro Football Hall of Fame, shares insights and strategies to capture your customer’s attention and keep them coming back.

Placing a video on your website can be very simple:

1. Upload it to your hosting service of preference. Under most circumstances, you can accomplish this free with YouTube, Vimeo or Wistia.
2. Acquire an embed code for the video from the service. Embed codes, when added to the site’s HTML, allow the video hosting service to insert the video on the page.

While this works, it may not work well for your specific goals. The simplicity of this approach comes with drawbacks, which are slightly different depending on which service you use.

One of the six-part series of podcasts connected to our 2018 Trends publication. Is your brand developing and disseminating easy-to-scan, simple content? If not, it’s time to evolve your content to make it more visual and captivating. From infographics, to video to social media, thunder::tech’s Creative Director Craig Israel shares how brands can increase engagement and enhance comprehension with killer visual content. 

Video marketing isn’t just for B2C brands. According to a Hubspot survey, 75% of business executives watch work-related videos at least weekly. Video is a great way to get your customers familiar with your brand, products and services. With two minutes or less, you can get more information to your customer than they would get reading your website for the same amount of time.