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Want to learn more on how to create a video strategy and get more content to your viewers? On this episode, joining Creative Director and host Craig Israel is Matt Stevens, Managing Producer of thirtysix::thirtyfive, thunder::tech's in-house production studio to break down section of the Hero, Hub, Help concept and why it’s important to have a distribution strategy for your content.

It’s no secret that video can be an invaluable marketing tool for any size brand. In fact, eMarketer predicts that U.S. social network video ad revenues will surpass $11 billion in 2020, more than doubling that of 2017. As your brand grows its video library, it’s important to put some strategy behind what you’re doing and how you’re using each piece of content. 

When choosing a destination to visit, today’s consumers have no shortage of options at their digital fingertips. It’s not enough to just sell tickets. Marketers in the destination and tourism industry have to find creative ways to reach and connect with visitors through memorable experiences. On this episode, Brock Richards, Vice President of Sales and Marketing for the Pro Football Hall of Fame, shares insights and strategies to capture your customer’s attention and keep them coming back.

Placing a video on your website can be very simple:

1. Upload it to your hosting service of preference. Under most circumstances, you can accomplish this free with YouTube, Vimeo or Wistia.
2. Acquire an embed code for the video from the service. Embed codes, when added to the site’s HTML, allow the video hosting service to insert the video on the page.

While this works, it may not work well for your specific goals. The simplicity of this approach comes with drawbacks, which are slightly different depending on which service you use.