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Recent Posts for: multimedia
  • Video Hosting Sites: YouTube vs. Vimeo vs. Wistia

    Placing a video on your website can be very simple:

    1. Upload it to your hosting service of preference. Under most circumstances, you can accomplish this free with YouTube, Vimeo or Wistia.
    2. Acquire an embed code for the video from the service. Embed codes, when added to the site’s HTML, allow the video hosting service to insert the video on the page.

    While this works, it may not work well for your specific goals. The simplicity of this approach comes with drawbacks, which are slightly different depending on which service you use.

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  • Episode 71 - Trends Volume 9: Creating Engaging Visual Content

    One of the six-part series of podcasts connected to our 2018 Trends publication. Is your brand developing and disseminating easy-to-scan, simple content? If not, it’s time to evolve your content to make it more visual and captivating. From infographics, to video to social media, thunder::tech’s Creative Director Craig Israel shares how brands can increase engagement and enhance comprehension with killer visual content. 

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  • Video Marketing Isn't Just For B2C

    Video marketing isn’t just for B2C brands. According to a Hubspot survey, 75% of business executives watch work-related videos at least weekly. Video is a great way to get your customers familiar with your brand, products and services. With two minutes or less, you can get more information to your customer than they would get reading your website for the same amount of time. 

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  • What Not to Do When Hosting a Podcast

    We imagine that this is the thought that crosses a lot of folks’ minds when considering becoming a host or a co-host of a podcast. For some, this thought alone would be enough of a deterrent to keep them from even trying. For others this thought may propel them to take a serious look at why they’re interested in podcasting and determine what kind of host or co-host they want to be when the microphones finally turn on. 

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