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Are you hearing the term GDPR buzzing around the office? Many of our clients have been wondering, “What is GDPR, and how will it impact my business’ SEO?” Well, our optimization team at thunder::tech is here to save the day. We’ll provide you with the information needed to catch up on GDPR, assess the potential impact on SEO and what steps you can take to make sure you’re following best practices and creating a great user experience for your customers.

Recently, we (virtually) attended Google Marketing Live 2018. Like many marketing and tech conferences, it began with several dudes standing in front of a floor-to-ceiling screen wearing their best blazer and jeans combo—otherwise known as the standard Silicon Valley tuxedo. 2017 is behind us, and it’s time to adopt a new style. No, we’re not talking about blazers and jeans; we’re talking about the new Google Marketing Platform.

As many of us SEOers are aware, Google announced in February 2018 that it would mark all sites without a Secure Sockets Layer (SSL) as non-secure, regardless of whether or not the site is collecting personally identifiable or sensitive information about users. What exactly does that mean?

Have you truly embraced analytics yet? If not, what’s stopping you? Among the greatest determining factors of success today is the ability to extract meaning from your many data points and translate it into action. Are you a “data have” or a “data have-not?”