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Back in 2013, we addressed a question that we often received from our clients “How much does it cost to advertise on Google?” And guess what? Here we are in 2021, with so much that has changed, and it is still something that often comes up with our clients. The answer is what has evolved quite a bit.

Fact check: Performance marketing strategies are not reserved for B2C brands. Directly attributing media spend dollars and tracking success down to specific display ads are tactics fully available to B2B businesses. Here's how to give it your all with B2B performance marketing.