Scaling a DTC mattress brand that’s as strong as their product
Big Fig is an innovative DTC brand that designed the first mattress specifically for bigger-figure consumers.
Big Fig grew quickly but as growth became harder to come by, they chose thunder::tech to take them to the next level.
The solution/results:
- Within the first year, we helped them double sales adding almost another $10M to the top line while providing a healthy ROAS on their ad spend
- Guided improvements to the customer ordering experience including improved UX and upgrades to their Magento ecommerce platform
- Steered them through the ups and downs of the pandemic buyer behavior changes
- Improved brand positioning with a stronger body-positive theme
- Inceased follower growth rate on social media 37%
- Increased engagement rate on social media from 0.5% to 4%