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Big Fig

Scaling a DTC mattress brand that’s as strong as their product

Big Fig is an innovative DTC brand that designed the first mattress specifically for bigger-figure consumers. 

Big Fig grew quickly but as growth became harder to come by, they chose thunder::tech to take them to the next level.
 

The solution/results: 

  • Within the first year, we helped them double sales adding almost another $10M to the top line while providing a healthy ROAS on their ad spend
  • Guided improvements to the customer ordering experience including improved UX and upgrades to their Magento ecommerce platform
  • Steered them through the ups and downs of the pandemic buyer behavior changes 
  • Improved brand positioning with a stronger body-positive theme
  • Increased follower growth rate on social media 37%
  • Increased engagement rate on social media from 0.5% to 4%
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