USA Track & Field chooses thunder::tech to accelerate their digital transformation
USA Track & Field is the National Governing Body for track and field, long-distance running, and race walking in the United States.
The primary governing body website plus 50+ state and regional chapter sites needed to modernize quickly as the support system behind the most-watched Olympic broadcasts, the top high school and junior high participatory sport, and more than 30 million adult runners in the United States.
We were tasked with and accomplished:
- Overhaul the web approach for one of the best well known sports organizations in the country including the the top watched Olympic sport
- The overhaul included website work the for national organization as well as 56?? State and regional chapter websites.
- For the Tokyo 2020 Olympics, we were proud to be named the official website partner of USA Track and Field.
- During the 2021 Olympic Trials that were featured during NBC primetime, the site received 13 times their normal site visits and page views soared into the millions while the site experienced zero downtime.
- Virtual interview rooms were engineered for the Olympics to accommodate press restrictions due to the Covid-19 pandemic