Making the Case for Influencer Marketing

Did you know that more than 70% of consumers are more likely to make a purchase based on a social media recommendation? As capturing consumer attention becomes increasingly more difficult, more brands are turning to influencers to help them connect with their target audience. On this episode, Communications Department Manager Madison Letizia and Communications Specialist Shantae Rollins break down the pros and cons of influencer marketing, the importance of transparency and how brands of all sizes can leverage influencer marketing to increase awareness and engagement.
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