Trends Summer Reader 2016 Special: Carpe Ad’em! Connect with your Customers with Marketing that Lives in the Moment

One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. This episode outlines “Moment Marketing,” an approach to engaging with customers that is as much a philosophy as it is a tactical execution. By connecting with your customer at the exact point in time when they have a specific need and are willing to do something about it, you can improve engagement, further the customer relationship and provide solutions that satisfy customers’ needs. This wide ranging conversation covers how Moment Marketing goes beyond digital and can include traditional advertising formats like direct mail, print and point of sale, as well as how to get the most out of your marketing budget.
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