advertising strategy

from billboards to the back page

When you advertise, it's about more than just what you show off to the world. Everything has to work together to create something truly amazing.

What It Is

In today’s lightning-quick, don’t-waste-my-time world, it’s not enough to simply have great advertising—you have to be able to put that great advertising in front of the right audience at exactly the right moment.

What We Think

Why is advertising strategy so important? At thunder::tech, we develop, plan and execute customized advertising strategies that are timely, engaging and impactful—and consistently yield a positive return on investment (ROI).

A strategy may be as simple as a single print ad, or as elaborate as a multi-flight campaign with local, regional, national and international components. Regardless of the level of complexity, we make the process easy to understand and hassle-free for our clients.

How We Help

Our in-house planners start with audience research and segmentation to help define the right target audience and sub-audience(s). These insights inform the creative execution and help us align the messaging and campaign with the types and styles of media most frequently consumed by the audience.

We have created strategies that leverage a wide range of media channels, including:

  • Radio
  • Print
  • Television
  • Outdoor
  • Direct Mail
  • Online
  • Social Media
  • Search
  • Mobile
  • Non-traditional

Once the correct media mix is determined, our media buyers synchronize media buys with the messaging strategy, focusing on channels that deliver the highest ROI.

Finally, campaigns are measured with quantifiable metrics tailored to your business goals. These metrics may include click-through rates, email opens, time on site or even simply the number of clients we led to contact you.

Results are continuously monitored, with the ongoing results delivered in report format on a schedule that best fits your business model—weekly, monthly, quarterly or some other schedule that aligns with your needs.

By proactively evaluating performance, we can adjust elements of the campaign (or execute a complete creative pivot, if need be) to deliver the best results.


Interested in our advertising strategy services?
contact thunder::tech888-321-8422 (toll free)

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