You have an established company name, a clear, recognizable logo and a clever tagline that sums up your offerings. That’s everything your brand needs, right?
A strong name and visual brand identity are definitely important, but your brand must be reinforced by ongoing messaging that supports your brand, keeps it current with the times and helps it maintain a top-of-mind presence with your customers. Consistent brand messaging should be used in all communications, from periodic press releases to company brochures to daily blog posts. The complexities of establishing and maintaining a consistent brand message can be time consuming—and that’s where thunder::tech comes in.
thunder::tech excels at capturing a company’s essence and expressing it in the written word. Our in-house team of copywriters and strategy planners start by digging deep into your brand to assure that we have a comprehensive understanding of your brand—where it has been, where it is now and where it will be in the future.
Here’s what we’ll consider:
How is your brand perceived by the general public? We’ll make sure that your message is being communicated clearly and your customers have a full understanding of who you are and what you stand for.
thunder::tech will conduct research to determine your customers’ sentiment and past experience with your brand. Are they happy? What would they like to change? What do they like to do when they’re not thinking of your brand? (As if that’s ever happening!) Through this research, you will learn who you’re really talking to and what makes this audience tick.
One size does not fit all. thunder::tech will help you determine the best message and delivery time for each of your segmented audiences. From platforms to voice, we’ll recommend the most effective way to distribute your message.
We both know stakeholders matter, but are they aware of your marketing efforts? Do they feel in the loop? thunder::tech will gain an understanding of your stakeholders and use that information to ensure your marketing efforts align with their goals as well as your customers’ needs.
This research helps establish high-level brand messaging components and define how those components translate into practical applications, like vocabulary, information organization and tone of voice.
The end result of this work is clear and concise messaging elements, including mission statement, key brand personality traits, your company’s “elevator pitch” and other components that faithfully express your company’s true personality and goals.