Content Strategy

benefit from the power of words

We embrace a content strategy that makes things as easy on you as possible. Your content will be seen, so make sure it's perfect for you.

What It Is

There are many ways to tell your story, and we want to make sure your content strategy is telling it effectively. The digital age provides us more and more communication channels each day.

What We Think

At thunder::tech, we embrace a theory for content strategy called COPE: Create once, publish everywhere. This is part of a marketing culture shift. Where we once focused on creating content just for a print piece or just for a website, content substance is no longer dictated by where it will appear. Instead, content must be written with the purpose of being reused within multiple contexts.

How We Help

It’s important that we’re not spending time creating original content for each outlet. Instead, our content strategists work with you to create and maintain content that will appeal and offer value to your audience. We also want to help you avoid doing extra work. Why write brand new copy when you could repurpose something you already have?

There are many ways to tell your story, and we want to make sure your content strategy is telling it effectively. Nowadays it's possible to publish your content in the form of:

  • Blogs
  • Ads
  • Social media platforms
  • Press releases
  • YouTube videos
  • Vine/Instagram videos
  • Downloadable white papers
  • Case studies
  • And of course, your own website

This is just the tip of the iceberg. We understand the diverse mix of communication options you have available and know exactly how to pinpoint content from your print brochure for use in a Facebook post, or create a video from an e-newsletter.

Not only is it important to present a consistent message across all platforms, but brands should evaluate their communications efforts to make sure they are reaching the right audience in the right ways. We can monitor content performance through email tracking, website click-throughs and social media interaction. We can also work with you to craft an editorial calendar to manage your strategic communications, keeping your goals and completed content straight.

The next time you’re launching a campaign or rolling out a new product, think strategically about the content you create. Partner with thunder::tech to tell your story with a purpose and streamline your efforts to create the perfect marketing mix.

Interested in our content strategy services?
contact thunder::tech888-321-8422 (toll free)

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