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Email Marketing and Automation

What It Is

Because anyone can send or receive an email, the importance of strategic email marketing often gets lost in the communication shuffle. Our team can help you integrate email marketing into almost any campaign. Being able to capture your audience's attention can be tricky; thunder::tech can help.

What We Think


Before deploying an email campaign, your company should first establish goals for it. From there, you can ensure every email you send has a purpose and an appropriate call to action. Everything from your audience, message, design and overall feel of the email should be working in concert to accomplish your goals.

HOW WE HELP

Email Marketing Content Creation

From an enticing subject line to a social media-integrated footer and everything in between, our team will work with you to create targeted email content that resonates with your audience. We ensure you include the essential information in an easy-to-read format and link out to the proper websites. This will drive traffic to your website and online channels, keep you audience informed, and keep your open rates high and unsubscribe rates low.

In addition to developing custom email messaging to effectively reach your audiences, thunder::tech can design and develop your templates for any email, whether it be a monthly e-newsletter, an event invitation or a sales promotion.

Email Campaign Strategy

Our years of email marketing experience have taught as a thing or two. We can provide recommendations on the best days and times to send emails or even edit your email copy and check for opportunities for integration with other marketing materials. Our team can also help during the email creation process to test emails, ensure links are working properly and check that your email looks and reads the best it can. We will also work with you to strategically grow your email subscriber list in accordance with legal stipulations. Catch eyes, encourage opens, share information and drive people back to your site with strategic email marketing.

Email Performance Reporting

Our team tracks your email performance and determines the most successful send schedule based your audience’s habits. We create and deliver reports and updates after email distributions so you can keep track of your send dates, open rates, deliverability and click-throughs. We’ll also work with you to set goals and meet them so you can make sure your email marketing performs as effectively as possible.

Make sure your marketing emails are not just reaching your audience but sending the right message.

Email Platform Selection and Installation

thunder::tech has worked in the email marketing space for over 15 years, so we've seen a lot of platforms and email service providers (ESPs) as the industry has constantly changed. We consider user-friendliness for our client's use, ease of integration with your other systems and delivery track record of the service provider when recommending a third party software to send your email through. Our in-house technical team works with our email team when considering your email service provider options. We've worked with Exact Target, iContact, Constant Contact, MailChimp, Emma, Vertical Response, YesMail, Responsys, StrongMail, Act-On, Marketo, Eloqua, Pardot and others.

We can work with your marketing, systems and budgetary needs to pick the right system for you.

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