Influencer Marketing

Creating loyal brand advocates

Extend your brand’s reach by leveraging the power of influence to increase awareness, boost credibility and earn trust.

What Is It

It can be challenging to slice through the noise and connect with the right customers, but tapping digital influencers to facilitate online conversations on your behalf can amplify your brand’s reach.

Influencer marketing, with its roots in traditional media relations, is the process of building meaningful relationships with people who can reach and inspire your consumers to take action. Influencers typically have a large social media following may include bloggers, vloggers, niche media or individuals and groups with a pre-established audience that is already receptive to their ideas and recommendations.

An influencer marketing program does not exist in a vacuum, and should serve as a complementary extension of your brand’s integrated marketing efforts. thunder::tech can help you build an influencer marketing strategy, plan and program development.

Who It’s For

Influencer marketing is a great solution for both B2B and B2C companies who want to reach an audience that they are not currently reaching. Influencer marketing is right for you if:

  • You want to increase awareness of your product or service
  • You want to engage with your target audiences through rich, authentic content
  • You are in search of a budget-friendly marketing solution
  • You want to drive qualified traffic and leads

Our Process

thunder::tech’s Communications Department will collaborate with your marketing team to activate a community of brand influencers by following a five-step process.

  1. Define
    • Establish campaign goals and objectives
    • Identify target customers and an understanding of who impacts how they discover, evaluate, decide and buy
  2. Discover
    • Define and create an ideal influencer profile
  3. Monitor
    • Listen and monitor influencer content
    • Identify the right influencers for your brand to produce and share content that impacts business and buying decisions
  4. Take Action
    • Invite influencers to partner with your brand
    • Build relationships with influencers
  5. Measure
    • Analyze outreach results against campaign objectives
    • Identify future opportunities and iterate on the process

We can develop a customized influencer marketing strategy and program to help you achieve your communication objectives. 

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