It can be challenging to slice through the noise and connect with the right customers, but tapping digital influencers to facilitate online conversations on your behalf can amplify your brand’s reach.
Influencer marketing, with its roots in traditional media relations, is the process of building meaningful relationships with people who can reach and inspire your consumers to take action. Influencers typically have a large social media following may include bloggers, vloggers, niche media or individuals and groups with a pre-established audience that is already receptive to their ideas and recommendations.
An influencer marketing program does not exist in a vacuum, and should serve as a complementary extension of your brand’s integrated marketing efforts. thunder::tech can help you build an influencer marketing strategy, plan and program development.
Influencer marketing is a great solution for both B2B and B2C companies who want to reach an audience that they are not currently reaching. Influencer marketing is right for you if:
thunder::tech’s Communications Department will collaborate with your marketing team to activate a community of brand influencers by following a five-step process.
We can develop a customized influencer marketing strategy and program to help you achieve your communication objectives.