thunder::tech’s New AI Education Hub for Marketers
Howdy marketers! It’s wild to think that in just a couple of short years since OpenAI released ChatGPT 3.5 to the public, it kicked off a wave of change already starting to reshape how every brand operates.
At thunder::tech, we’ve seen this pattern before. Our DNA is tied to change. We launched the agency during the dot-com boom, matured after the bust and have spent the last 25+ years navigating technology shifts and evolving consumer behaviors. From the rise of the web to social, mobile, e-commerce and personalization, our focus has always been the same, to guide midsize brands through change with education, strategy and advice.
That commitment is why we’ve created this new AI Hub for you.
Our role as an agency partner and advisor to brands has always been to help clients understand their options, the pace of change and the competitive implications. We don’t lead with hype or fear. We lead with education.
The thunder::tech AI Hub is designed to shine a light on:
In past technology cycles, brands had time to decide when and how to jump in. When the internet matured, companies had years to figure out their first website. Even as mobile, social media and e-commerce took off, most brands still had several quarters to adapt.
AI’s different. This evolution is rapid and consumer habits are shifting quickly, so the window for brands to respond is shorter than ever.
That’s why the thunder::tech team is proud to provide this resource for marketers to stay up on the topic with the clarity your brand needs to evolve smartly.
As always, happy marketing!
At thunder::tech, we’ve seen this pattern before. Our DNA is tied to change. We launched the agency during the dot-com boom, matured after the bust and have spent the last 25+ years navigating technology shifts and evolving consumer behaviors. From the rise of the web to social, mobile, e-commerce and personalization, our focus has always been the same, to guide midsize brands through change with education, strategy and advice.
That commitment is why we’ve created this new AI Hub for you.
Why We Built the AI Hub
Every major shift brings questions like: What will consumers expect? How does this work with our brand strategy? How fast does my brand need to adapt?Our role as an agency partner and advisor to brands has always been to help clients understand their options, the pace of change and the competitive implications. We don’t lead with hype or fear. We lead with education.
The thunder::tech AI Hub is designed to shine a light on:
- Where AI is headed
- What’s possible today
- How your brand should adapt as the technology matures
What Makes This Shift Different
Of all the technological transformations we’ve experienced, this one is moving the quickest. AI builds on existing digital infrastructure allowing it to be in our hands immediately. Add that to widespread media attention combined with intuitive, conversational interfaces has made for seemingly instantaneous consumer adoption. If you can type, you can use AI tools.In past technology cycles, brands had time to decide when and how to jump in. When the internet matured, companies had years to figure out their first website. Even as mobile, social media and e-commerce took off, most brands still had several quarters to adapt.
AI’s different. This evolution is rapid and consumer habits are shifting quickly, so the window for brands to respond is shorter than ever.
That’s why the thunder::tech team is proud to provide this resource for marketers to stay up on the topic with the clarity your brand needs to evolve smartly.
As always, happy marketing!
About the Author
Jason Therrien is the President and CEO of thunder::tech. He is a fan of entrepreneurs and trailblazers, a proud dad and he liked scotch before Mad Men.