With customers expecting more out of their favorite brands than ever, the key to maintaining a loyal audience is keeping those customers happy with engaging, informative content. But how can marketers keep up with so many platforms?
In this Trending Topics video, we explore the content marketing strategy known as COPE – Create Once, Publish Everywhere. We’ll show you how one well-written blog post can be turned into a video, a billboard, posts on multiple social media channels and more. With COPE, marketers can efficiently create informative content that serves multiple channels—and keep customers happily engaged.
COPE, create once, publish everywhere. The idea of brand loyalty has changed over the years. It used to be enough for a brand to be useful, comfortable or tasty. Now, customers expect their brand to improve their way of life in a significant way. That's why smart brands try to connect with their customers with their own unique content.
That content helps create more loyal followers of their brands. But how can you focus on delivering a great product or service and produce engaging content? At thunder::tech, we embrace a content marketing strategy called COPE, create once, publish everywhere. Using the COPE method means producing great content, then repurposing it in many ways in many places.
This means more people see and interact with your content, and you get a greater return on your investment. Oftentimes, content is first published on your blog or website. But it shouldn't stop there. An excerpt of an article or description of a video can be pulled into and email newsletter, promoted on social media, adapted for other media such outdoor advertising, print collateral, digital signage promotions, and many other platforms as appropriate to your content strategy.
At thunder::tech, our entire team has a COPE mentality, always thinking of new ways to get the most out of the content we help create. To learn more about COPE, or to get started creating your own content strategy, give us a call, or visit thundertech.com.