thunder::tech announces the acquisition of Silent Partners Media Group. Read more in our blog post.
SERVICES EXPERIENCE INDUSTRIES BLOG & NEWS ABOUT US CONTACT US
search thundertech.com
SERVICES EXPERIENCE INDUSTRIES BLOG & NEWS ABOUT US CONTACT US
888.321.8422
Cleveland Detroit Chicago

Build a loyal audience with COPE content strategy

With customers expecting more out of their favorite brands than ever, the key to maintaining a loyal audience is keeping those customers happy with engaging, informative content. But how can marketers keep up with so many platforms?

In this Trending Topics video, we explore the content marketing strategy known as COPE – Create Once, Publish Everywhere. We’ll show you how one well-written blog post can be turned into a video, a billboard, posts on multiple social media channels and more. With COPE, marketers can efficiently create informative content that serves multiple channels—and keep customers happily engaged.



Video Transcript
[MUSIC PLAYING]
COPE, create once, publish everywhere. The idea of brand loyalty has changed over the years. It used to be enough for a brand to be useful, comfortable or tasty. Now, customers expect their brand to improve their way of life in a significant way. That's why smart brands try to connect with their customers with their own unique content.

That content helps create more loyal followers of their brands. But how can you focus on delivering a great product or service and produce engaging content? At thunder::tech, we embrace a content marketing strategy called COPE, create once, publish everywhere. Using the COPE method means producing great content, then repurposing it in many ways in many places.

This means more people see and interact with your content, and you get a greater return on your investment. Oftentimes, content is first published on your blog or website. But it shouldn't stop there. An excerpt of an article or description of a video can be pulled into and email newsletter, promoted on social media, adapted for other media such outdoor advertising, print collateral, digital signage promotions, and many other platforms as appropriate to your content strategy.

At thunder::tech, our entire team has a COPE mentality, always thinking of new ways to get the most out of the content we help create. To learn more about COPE, or to get started creating your own content strategy, give us a call, or visit thundertech.com.
[MUSIC PLAYING]
View Previous Item What Does Marketing Mean in a “Connected World”? ::
See All Posts
View Next Item Why is SEO an Ongoing Process? ::
See All Posts

Related Blog & News

Master Pizza defends Cleveland on Hulu’s “Best in Dough”

Blog | Jan 20, 2023

Content Marketing for Manufacturers

Blog | Jan 05, 2023

2023 Social Media Field Guide

Blog | Dec 06, 2022

1000+ Marketer’s Take on the Economy

Blog | Nov 15, 2022

Contact us today! No pressure, but we are here to help

Reach out to learn more about how thunder::tech can help your business not only succeed, but accelerate. 

services about us experience contact us blog & news careers
thunder::tech Integrated Marketing for a Connected World our offices | 888.321.8422
Join 5,000+ other marketers receiving monthly marketing trends
Stay Connected
thunder::tech 888.321.8422 Integrated Marketing for a Connected World | our offices
© 2023 thundertech.com. All Rights Reserved. | Privacy Policy