Host Craig Israel is joined in the studio by Dan Lyons, Digital Marketing Team Lead at thunder::tech to talk about the latest trends and tech in advertising. From Amazon sponsored posts to weather-based ads, we dive into the new ways to give your marketing plans an edge for 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.
Check it out here::
What You’ll Learn in This Episode:
- Advertising trends such as amazon, weather based ads, programmatic and more
- How to be prepared for the evolution of advertising
“This is America's past time. we’ve been focusing on paid search for quite a while. We are seeing changes in terms of the ad types available.So responsive search terms those are growing increasingly. What those are is basically telling google I want to throw a bunch of titles, a bunch of headlines, a bunch of meta descriptions and let you choose based on your automated technology and which one is best based on their search intent.”