Host Craig Israel is joined in the studio by Dan Lyons, Digital Marketing Team Lead at thunder::tech to talk about the latest trends and tech in advertising. From Amazon sponsored posts to weather-based ads, we dive into the new ways to give your marketing plans an edge for 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.
What You’ll Learn in This Episode:
Advertising trends such as amazon, weather based ads, programmatic and more
How to be prepared for the evolution of advertising
“This is America's past time. we’ve been focusing on paid search for quite a while. We are seeing changes in terms of the ad types available.So responsive search terms those are growing increasingly. What those are is basically telling google I want to throw a bunch of titles, a bunch of headlines, a bunch of meta descriptions and let you choose based on your automated technology and which one is best based on their search intent.”