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Episode 122: Super Bowl 2020: Highs, lows and the weird commercials in between

On this episode, joining host Craig Israel in the studio are thunder::tech’s own Danyelle Kupfer, Social Media Specialist, and J.P. Krainz, Account Services Director. The group conducts a Super Bowl ad roundtable, each bringing three ads worth talking about. Some well-done, some in poor taste and most of them too far out there and off message to even be properly judged.

Check it out here!
 

What You’ll Learn in This Episode

  • The cost of a Super Bowl ad space.
  • The ads that impressed us and why.
  • The high number of ads that made us ask “WHO are they targeting with this?”
  • The even higher number of ads that made us ask “WHAT does this have to do with their product?!”

Episode Quotables 

“Wait was that Molly Ringwald in that?! I did not pick up on that.”
 
“In a room of 15 people all you heard was ‘I am creeped out,’ ‘What the heck,’ probably other expletives and then ‘Ok, is this over because I am really creeped out.’”
 
“I think the best part was when his mustache did the worm.”

Episode Resouces

Below are links to some of the commercials we talked about on the podcast today. 
  • Doritos® | The Cool Ranch Long Form feat. Lil Nas X and Sam Elliott
  • NEXT 100 || NFL Super Bowl LIV Commercial
  • Jason Momoa Super Bowl Commercial 2020 | Rocket Mortgage
  • MTN DEW Zero Sugar. As Good As The Original | Extended Cut
  • Smaht Pahk | 2020 Hyundai Sonata | Hyundai
  • TurboTax 2020 Super Bowl Commercial "All People Are Tax People Remix" (Official :45) TV Ad
  • Loretta | Google Super Bowl Commercial 2020
  • Love Takes Action | :60 Commercial | New York Life Insurance
  • The Avocados from Mexico Shopping Network | Avocados From Mexico 2020 Ad | :60
  • Jeep® | “Groundhog Day” - Director’s Cut | Bill Murray | 02.02.2020
Never miss another thunder::cast episode. Subscribe on Apple Podcast, iHeart Radio, Stitcher, Google Play or Spotify today!

About the Author

Lizzie Thornton is a Brand & Content Strategist at thunder::tech. When she's not writing strategic content or crafting brand messaging, she spends her time watching true crime documentaries and saying "hi" to every dog she meets.

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