One of our favorite things is to pass on our expertise, to share our experiences and insights and to educate those around us. And when an opportunity arises to do so, we, of course, jump on it. Our president, Jason Therrien, sat down with Dan Polletta from Crain’s Cleveland Landscape podcast
to discuss the evolution of marketing, especially while navigating the currently fragmented state of the world.
The conversation begins with a fundamental part of thunder::tech’s ethos: integrated marketing. Jason shares how we’re seeing it evolve to connect the online and offline worlds. Commercials are no longer just filmed for a tv slot but created so the video can be streamed, posted to YouTube or added as a Reel on social media.
Additionally, content deployment is changing daily, and with consumers’ attention becoming scarce, strategies must either evolve with the world or die. In the episode, Jason shares his advice on how to differentiate your brand from the competition and capture your consumer’s attention by discussing some of our client work.
The conversation continues as Jason answers questions about our company’s acquisition of a New York firm, Silent Partners
, how to define your organization’s brand and what’s going on with social media. But for those answers, you’re just going to have to take a listen for yourself!