Want to learn more on how to create a video strategy and get more content to your viewers? On this episode, joining Creative Director and host Craig Israel is Matt Stevens, Managing Producer of thirtysix::thirtyfive, thunder::tech's in-house production studio to break down section of the Hero, Hub, Help concept and why it’s important to have a distribution strategy for your content.
Check it out here
What You’ll Learn in This Episode
- The Hero, Hub, Help Concept
- Why strategy is important
- How you can make the most of your content
“The way people discover hero videos is typically it's pushed out by the company the customers.
Through a newsletter, social media or paid media.”
“The goal here is to try to figure out a strategy where you’re regularly pushing out content.”
“Google also has a cleverly named philosophy for promoting your videos. I think you’re talking about the bite, snack, meal, concept”