Want to learn more on how to create a video strategy and get more content to your viewers? On this episode, joining Creative Director and host Craig Israel is Matt Stevens, Managing Producer of thirtysix::thirtyfive, thunder::tech's in-house production studio to break down section of the Hero, Hub, Help concept and why it’s important to have a distribution strategy for your content.
What You’ll Learn in This Episode
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The Hero, Hub, Help Concept
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Why strategy is important
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How you can make the most of your content
Episode Quotables
“The way people discover hero videos is typically it's pushed out by the company the customers.
Through a newsletter, social media or paid media.”
“The goal here is to try to figure out a strategy where you’re regularly pushing out content.”
“Google also has a cleverly named philosophy for promoting your videos. I think you’re talking about the bite, snack, meal, concept”
Episode Resources
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