Want to learn more on how to create a video strategy and get more content to your viewers? On this episode, joining Creative Director and host Craig Israel is Matt Stevens, Managing Producer of thirtysix::thirtyfive, thunder::tech's in-house production studio to break down section of the Hero, Hub, Help concept and why it’s important to have a distribution strategy for your content.
What You’ll Learn in This Episode
The Hero, Hub, Help Concept
Why strategy is important
How you can make the most of your content
“The way people discover hero videos is typically it's pushed out by the company the customers.
Through a newsletter, social media or paid media.”
“The goal here is to try to figure out a strategy where you’re regularly pushing out content.”
“Google also has a cleverly named philosophy for promoting your videos. I think you’re talking about the bite, snack, meal, concept”