On this episode, joining Creative Director and host Craig Israel is thunder::tech’s Optimization Specialist, Michael Laskowski to talk about Google ads. They dive deep into how targeting works for PPC, display ads and remarketing with the targeting of competition, key words or affinity categories.
What You’ll Learn in This Episode
“I prefer to use URLs of competitors website. if we can identify the competitors we already know what the audience is. Even if it's not a direct competitor or somewhat similar or in a similar industry, there's a way to implement a URL in google and it displays ads for the competitor.”
“I tend to skip the ads that i can skip, right, I know that like or don’t you have to sit through the whole thing. Even though i am a professional marketer, im can also be affected by advertising like everybody else. there have been a handful of times where some creative that's really engaging or sometimes like any other consumer, I lose interest and I skip through.”