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Jet Express

Propelling Lake Erie’s fastest ferry to success

Propelling Lake Erie's fastest ferry to success

Dynamic collaboration and data-driven tactics

As the fastest ferry service on Lake Erie, The Jet Express has partnered with thunder::tech for over 6 years. Recently, the team created a high-impact performance marketing strategy aimed at vacation-goers. In a dynamic summer campaign, thunder::tech and The Jet Express collaborated closely with weekly calls, real-time optimizations and flexible adjustments, ultimately ending the season with a 7x ROAS. 

The team’s success came from employing a diverse mix of tactics to reach audiences looking for summer getaways, day trips and family vacations. By amplifying a successful audio advertising campaign, leveraging retargeting strategies and reallocating budgets based on real-time data, thunder::tech effectively steered the campaign toward outstanding results. This success was fueled by thunder::tech’s swift, collaborative and innovation-driven approach, setting The Jet Express on course for a memorable summer season. 

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