Laketec already had a strong culture and a clear vision for growth — but they were struggling to share their story. As the brand evolved, their website and messaging failed to reflect the full scope of their services, and their visual identity lacked the sophistication of their technology expertise.
This resulted in a disconnect between who Laketec had become and the perception from potential clients and future team members. Laketec needed a like-minded partner to translate their internal reality into a clear, compelling brand and web experience that positioned them as the nationally recognized, full-service technology partner they are today.
Brand research was in order, and we started by listening: stakeholder interviews, a client survey and a full brand audit. We uncovered what truly set Laketec apart and where their story needed clarity.
From there, we refined brand messaging and explored visual evolutions. The work resulted in a unifying tagline and impactful brand standards, including adding a “mark” to Laketec’s existing logo to modernize the identity without losing equity.
UX played a critical role in bringing it all together. We rethought site structure, navigation and page hierarchy to make Laketec’s full range of services easier to understand and find. Built on a streamlined WordPress theme, our in-house developers layered in strategic custom development to elevate key pages, improve usability and create a more intuitive, efficient experience for users.
With new brand guidelines, flexible creative templates and a modernized website, Laketec was equipped with the tools to show up consistently and clearly for every audience.
The website now delivers a full, user-first picture of Laketec — who they are, what they do and the depth of expertise behind their work — making it easier for users to navigate services and understand the value of the team.
Just as important as the deliverables was the relationship. Open conversations, honest feedback and mutual trust turned this from a first-time engagement into a true partnership, one that felt more like old friends building something meaningful together. When clients trust thunder::tech, we don’t just execute — we collaborate, challenge and elevate. And when that trust is met with shared passion, the impact speaks for itself.
If you’re looking for a team that brings 100% every time, let’s talk about what’s next. Get in touch today.
We'll help get your brand back in sync.