Brand Strategy Services

Brand Strategy: Your Recipe for Success

At thunder::tech, we believe brands aren’t built on templates. They’re crafted with intention, fueled by research and brought to life with bold creativity. Your brand is more than just a logo or tagline—it’s your essence, your voice, your promise to the world. And we're here to make sure it's unforgettable.   

Any brand can be seen; we make your brand heard.

Build a Buzz-Worthy Brand

Before you can tell your story, you need to know who you are. Our brand strategy process starts at the foundation, uncovering your values, purpose and personality to develop a framework for growing your brand. 
 

The thunder::tech Branding Process 

Ideas are great, but strategy is what makes them happen. That’s where our branding experts come in. We’ll get to know you and your brand as if we were another member of your team, creating a roadmap that aligns with your goals and includes actionable tactics. 



We can’t imagine building furniture without assembly instructions, so why would you construct your brand without a plan? A solid brand strategy is your recipe for long-term success, ensuring every step leads you where you want to go. 

So, what do our brand services look like? 

thunder::tech Brand Services

Research & Discovery – The Foundation of it All

Great brands are built on insights, not assumptions. That’s why our Research & Discovery phase is an irreplaceable first step. It’s where we get to know your business from every angle—what you stand for, how your audience perceives you and where you fit in the market. Think of it as a brand checkup: a thorough evaluation designed to uncover your strengths, identify opportunities and align your brand with your business goals. 

Internal Insights 

Your employees are your brand’s front line. We’ll conduct interviews with your key stakeholders to learn how they see your brand and how they believe it’s delivering on its promise. Their insights help us pinpoint gaps, assets and opportunities to align your internal efforts with your external image. 
 

External Market Research 

Your audience has the final say on your brand’s impact. Through customer surveys and competitive analysis, we explore how your brand is perceived in the market and uncover opportunities for differentiation.
 

Messaging Framework – Crafting Words That Resonate 

Who doesn’t love a catchy slogan?  But if you only focus on a fun tagline and flashy headlines, you’ll struggle to scale your messaging as the business grows. Your brand’s core relies on its foundational messaging—the mission that drives your business, the values that shape your culture and the personality that shows you off.

When your messaging framework is clear, authentic and consistent, it does more than communicate who you are – it connects with your audience. You establish trust and recognition, building a loyal community that differentiates you from competitors. And most importantly, defined brand messaging ensures every interaction, whether a social post or email response, accurately reflects your brand’s essence.
 

Core 

Your mission, vision and values define your brand's purpose, long-term aspirations and the principles that guide your actions.

Foundational Framework 

Pieces like your position statement, reasons to believe and elevator pitch focus on differentiating your brand, establishing your credibility and communicating the value you provide.

Personality 

Your brand voice is what you say, and the tone is how you say it. Both are vital to crafting a cohesive narrative that brings your brand to life.
 

Visual Identity – The Art of Being Seen 

Your brand identity is how the world recognizes you – it's the face of your brand. And while your logo is a vital part of it, it’s the entirety of your toolkit that forms your identity. Color palettes, typography and illustration style all play their role in standing out, attracting your audience and evoking an emotion that resonates.  

At thunder::tech, we take your brand’s essence and translate it with visual design that tells a powerful story. 

Our Brand Identity Building Blocks 

Logo Suite 

A collection of logo variations, including different orientations, color options and formats, designed to ensure your brand is consistent and adaptable across platforms and uses. 

 

Supplemental Creative 

In addition to typography and color palettes, we provide a collection of branded patterns, illustrations, textures, overlays, photography styles... the list goes on. The asset library is curated to fit your needs and align with your industry and brand presence. 

Brand Standards Guide 

Time to make it law. A brand standards guide is the source of truth surrounding all brand elements. It's your go-to to ensure your visual identity and messaging remain cohesive across all platforms and mediums. 

 

 

Collateral Design 

Everything from business cards and van wraps to digital assets like email templates and social media graphics need to be in sync. We extend your brand’s look and feel throughout every touchpoint to create a seamless experience for your audience. 
 

Training & Rollout – Sharing Your Brand with the World 

While getting to this step may feel like a cause for celebration, it’s too early to pop the champagne. A great brand is only as powerful as its execution and the biggest mistake you can make is treating the rollout stage as an afterthought. We’ve built something beautiful together—it's time to share it with the world! 

Internal Alignment 

Your team is the heart of your brand, and alignment is key to establishing consistency. That’s where your brand standards guide shines—it serves as the definitive resource, ensuring everyone represents your brand accurately, from internal communications to customer interactions.  

Going forward, brand training should be a standard part of your onboarding process to help every employee fully understand the brand when joining the team. 
 

External Launch Strategy 

We’ll craft a tailored plan to introduce your updated brand to the world. Whether it’s a social media campaign, email marketing, PR efforts or all of the above, we ensure a cohesive rollout across channels. 

Collateral Deployment 

The more you look around, the more you realize how many aspects of your business are impacted by your brand, from business cards and merch to digital assets on your website and social platforms. But don’t get overwhelmed; we’ll help you integrate your new look and voice into every piece of your communication toolkit. 

FAQs 

What exactly are branding services? 

Branding services are all about creating and refining the essence of your business. This includes defining your mission, vision, voice and visuals—everything that sets you apart. 
 

How long does the process take? 

It depends on your needs, but a typical branding project takes 12-16 weeks. 
 

We already know who we are; can we skip research & development? 

Research and development are essential for validating and enhancing your understanding of your brand. As a third party, we offer an objective perspective and uncover insights that internal teams might overlook. This ensures your messaging and identity are informed by unbiased data and aligned with audience and market needs. It’s not about questioning what you know—it’s about strengthening it for greater impact. 
 

What if I already have an established brand but need a refresh? 

Our team knows the signs pointing to a brand refresh. We’ve got you covered. Whether it’s a small tweak or a complete overhaul, we’ll make sure your brand is ready.
 

How do you know which branding strategies to implement? 

We analyze market trends and audience insights, ensuring that our strategies are informed by data and tailored to your goals. 
Our experienced team combines industry knowledge with creative thinking to craft effective branding initiatives. 
 

We aren’t a brand; we’re a business. Why would we go through this process? 

Every business is a brand. Your brand is the overall image, personality and entity powered by everyone who works for your company and perceived by everyone who engages with it.
A business is just an enterprise where goods and services are exchanged for one another or for money. A brand is an image, personality and voice behind a business that makes you feel connected. 
 

Your brand, but bolder. Stop blending in. 

Let’s craft a brand that gets noticed, connects with consumers and drives real results. Ready to make it happen? Let’s talk.