Branding

Your brand's identity is your organization's way of saying “howdy.” Make a good impression and you might strike up a worthwhile conversation. Leave your audience in pain or with a weak grip and before you know it, they're looking for someone else's hand to shake.

For your brand to remain relevant and thrive, you have to carefully manage it. This includes keeping a close eye on the brand conversation in social media and periodically “taking the temperature” of the brand to assure that it is still timely, relevant and important to your customers.