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HR & Recruitment Marketing

We build strong employer brand strategies that will drive top-talent to you.

Marketing The Employee Experience


The “Great Resignation” spurred on by the pandemic is not the only reason that employers are having a hard time recruiting and retaining talent. First, a technological shift has been occurring for years that has enabled everything from remote work to employer research easier than ever before. Second, and more worrisome, are the demographic shifts occurring from the simultaneous collision of the lowest population growth in the US for the past 100 years, increasing retirement of the Baby Boomers, a declining birthrate, constrained immigration and declining workforce participation.

These all add up to a longer-term talent attraction and retention issue for employers.  The good news is that marketing can help your HR and recruitment initiatives stand out from the pack to solve this talent issue. Our HR marketing services at thunder::tech range from:
  • Employer brand strategy services 
  • Website expansion to tell and sell your employer brand
  • Video and multimedia services to tell your employer story
  • Paid media approaches including programmatic advertising targeting
  • Organic social media strategies
  • Search engine optimization for job postings and industry searches

The war for talent will be won by those ready to accelerate their employer brand building and recruitment marketing. Let’s chat to see if we can help you.

Frequently Asked Questions About HR Marketing

In order to attract prospective candidates from the labor market, you need to position yourself as an employer of choice by promoting your work culture, employee policies and company values so that candidates can have an authentic look at what it is like within your organization.

Recruitment Marketing is the strategy & execution of attracting top-talent to fill specific positions by building a strong employer brand and creating a positive experience for current and potential employees.

An employer brand is the internal promise of a brand to current and potential employees. It includes important internal elements of your brand such as organizational purpose and values, culture, policies and employee satisfaction.

There are a variety of ways that your business can improve its HR marketing strategy. Whether you are looking to share your employer brand through your website and social media strategies, or optimize for job postings and industry searches, our team at thunder::tech is here to help you reach out to prospective candidates.

Our Industry Specific Clients.

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