Search Engine Optimization (SEO)

What It Is

SEO is comprised of two integrated components. The first is the process of influencing the visibility of a website in a search engine's non-paid results. The second is the process of improving a site’s conversion rate, aka converting passive visitors to active consumers. Both work together to create a better experience for users on search engines when they are looking for products or services and information you have on your website.

What We Think

As much as we imagine ourselves as sharpshooters, there is no magic bullet when it comes to SEO. For SEO to be most effective, we must evaluate every aspect of your online presence, from content and design to structure and code. We then work to keep this information evolving as your business and your industry grow so your online presence remains a strong resource for the customers you have and the customers you want.

How We Help

There are many ways we can help meet your optimization goals. Whether it’s better engagement, increases in online purchases, conversions from online traffic to in-store visits or increases in online traffic, we’re here to help you get results. We have the support of in-house developers, designers, copywriters and social media experts ready to assist once a strategy for your website has been determined. This enables us to move forward with all optimization recommendations quickly and provide you with faster results. We can also advise your in-house team on fixes and updates that will improve the overall optimization of your site if you prefer.

Our SEO services typically consist of three components:

SEO Setup for New Websites

Like the foundation of your home, your website’s SEO strategy should be strong from the very beginning to save on costs down the road. The SEO setup service employs the following process while your new website is being built:

Step 1. We research keywords about your industry, product sets and company to learn the words and phrases your customers are using when searching for products and services you offer.

Step 2. We collaborate with thunder::tech’s User Experience Team on the creation of a sitemap to ensure optimization is considered from the very beginning.

Step 3. Review content and make optimization recommendations accordingly.

Step 4. Map out and install 301 redirects on a page-by-page level to ensure users are redirected to the most relevant page on the new site. For example, if a user had a page about baby toys bookmarked on your old site, we’ll make sure they are redirected to the baby toys page on your new site if they were to ever revist that bookmark.

 Step 5. Review the site for quality pre- and post-launch.

SEO Audits for Existing Websites

Our SEO auditing service is perfect for clients who’d like to improve traffic and conversions without designing and developing an entire new website. An SEO audit primarily focuses on the following:

• Technical SEO
• Content optimization
• Backlink protection from SEO updates such as Panda and Penguin
• Usability and calls to action

Upon completion of the audit, your Optimization Specialist will provide you with a prioritized list of recommendations to move forward. These recommendations can be implemented by thunder::tech or your in-house staff.

Ongoing SEO Growth

The ongoing SEO growth service comes after the completion of a new website redesign or SEO audit. Depending on the strategy determined during the SEO audit or setup, the following tactics will typically be used to reach your goals:

Once tactics are decided, we set up the appropriate tracking mechanisms to evaluate performance and develop monthly reports. These reports monitor key performance indicators and goals over time to help identify trends and opportunities for improvement. We are strong advocates of actionable analytics, which means we believe in reporting only the metrics that lead to tangible business decisions. This helps everyone involved to stay focused on the correct analytic insights and not get lost in the sea of pretty graphs and numbers that web analytics provide.