SERVICES EXPERIENCE INDUSTRIES BLOG & NEWS ABOUT US CONTACT US
search thundertech.com
SERVICES EXPERIENCE INDUSTRIES BLOG & NEWS ABOUT US CONTACT US
888.321.8422
Cleveland Detroit Chicago

Jason's Recent Interview with Crain's

Podcasting Decisions in 2022

Podcasting is on fire right now. Consumers and marketers have followed them with spending in the channel estimated to have crossed the $1 billion mark this past year. thunder::tech president Jason Therrien was recently interviewed about this trend by Crain's Cleveland Business magazine.

Podcasts are a serious part of the modern media approach with the IAB citing that 47% of brands consider it part of their marketing mix. We have worked in podcasting for years at thunder::tech. First, we started helping brands produce their own podcasting content. Our work then  expanded to media pitching, landing interviews with influential podcasters and  placing advertising and sponsorships. 

According to Edison Research, 37% of Americans listen to podcasts monthly, which equates to more than 100 million U.S. consumers. They reach all age ranges as 49% of all Americans, 12-34, listen to at least one podcast per month and nearly one-quarter of all 55+ consumers in the United States are listening to podcasts monthly. This medium shows an impressive upward trend and is a viable option for all marketers to take advantage of in 2022.

For more on the necessity of podcasts, click here to read Jason's full interview with Crain's Cleveland Business.

For a little inspiration, click here to see the full catalog of our thunder::cast episodes.
View Previous Item thunder::tech Welcomes New Senior Director of Communications & Digital Marketing Anne Polkinghorn ::
See All Posts
View Next Item Consumer Behavior Trends: Travel, Tourism and COVID-19, Part 3 Spring 2021 ::
See All Posts

Related Blog & News

TikTok: The New Search Engine

Blog | Jun 03, 2022

A Strategic Guide to Inclusive Marketing in 2022

Blog | May 31, 2022

Why Company Leadership Should Be Active on Social Media

Blog | May 16, 2022

Types of Programmatic Advertising and Why Your Marketing Needs It

Blog | May 13, 2022
services about us experience contact us blog & news careers
thunder::tech Integrated Marketing for a Connected World our offices | 888.321.8422
Join 5,000+ other marketers receiving monthly marketing trends
Stay Connected
thunder::tech 888.321.8422 Integrated Marketing for a Connected World | our offices
© 2022 thundertech.com. All Rights Reserved. | Privacy Policy