Celebrating Milestone Moments

Milestones matter. They represent years of hard work, pivotal moments and growth—everything that makes your brand what it is today. And if there's one thing we know at thunder::tech, it’s how important it is to take a moment (or several) to recognize that journey. Sure, parties with confetti and fireworks are fun, but celebrating your brand doesn’t always need to be about the glitz and glam. It’s about embracing your evolution in a way that feels authentic to your brand. 

After all, we’re not only celebrating our own 25th anniversary at t::t this year—we’ve also had the honor of helping our clients make their milestone moments shine. Whether you’re marking a major anniversary, launching a new product line or just ready to brag a little (and we fully support that!), we’ve got a few trusted strategies to make the moment special.
 

1. Elevate your logo 

Your logo is the face of your brand, so why not tweak it a bit for the occasion? Incorporating an anniversary element is a subtle yet powerful way to honor your history while keeping your visual identity strong and recognizable.  

For example, take our work with the Cuyahoga Soil & Water Conservation District for their 75th anniversary. We reimagined their logo by integrating elements of their existing design right into a bold “75,” resulting in a fresh twist that stayed true to their brand standards while calling attention to their milestone. 

For our own 25th anniversary, we faced a similar challenge: how to celebrate without losing the essence of our brand. Our iconic squares are more than just a design element—they represent who we are. So, we artfully wove “25 years” into our logo, ensuring our distinctive symbol stayed front and center while still giving a nod to the journey we’ve been on. It’s about finding that sweet spot where your logo celebrates your past while keeping an eye firmly on the future. 
   

2. Tell your story with video 

How do you capture the essence of your brand’s journey over the last 25, 50 or even 100 years? One of our favorite ways to bring stories to life is through video, whether by spotlighting heartfelt reflections from employees, reliving pivotal moments in your brand’s history or pulling back the curtain to show the behind-the-scenes hustle that makes your brand what it is.

For Kappus’s 75th anniversary, we turned the lens on their incredible legacy. We started at the very beginning with Fred Kappus, whose father founded the company in 1948. Fred shared personal memories of watching the business take shape, setting the foundation for a multi-generational story that connected with their audience. 

The video then transitioned to Fred’s son John, the current CEO, who spoke about growing up with the company and his plans to steer it into the future. A few long-time employees added stories of their experience at Kappus and the impact working there has had on their lives. It was a narrative that bridged past and present, highlighting their successes and the human moments that defined their legacy.   
   

3. Incorporate the news into creative and messaging 

An anniversary isn’t just a number—it’s a narrative that deserves to be woven into every aspect of your brand’s presence. From a refreshed website banner and anniversary-themed social media posts to limited-edition packaging, the right creative approach can seamlessly integrate your milestone into every touchpoint. Or spread the news through a well-crafted PR announcement that generates excitement and sets the stage for the future. The key is to do it in a way that feels right for your brand—authenticity is everything.  

When Weston hit their 50th anniversary, they knew it wasn’t just about them, but about the people who got them there. Recognizing their success was built on the efforts of every team member, they took a personal approach and crafted a heartfelt letter directly to their employees and their families, expressing gratitude for their dedication. It was a powerful reminder that genuine connections are what make celebrations unique.

 

4. Celebrate with a party 

Now, we’ll never discount the idea of a good party. There’s something undeniably powerful about bringing your team, clients and community together to celebrate your success. It goes beyond clinking glasses; it’s about strengthening bonds, acknowledging the hard work that got you here and setting the tone for what’s to come. A well-executed celebration isn’t just a pat on the back; it’s an investment in your culture and relationships. 

For our 25th anniversary, we knew the best way to mark the occasion was by gathering the entire t::team, their families and some clients for an unforgettable evening. Our people have always been at the heart of what makes us thunder::tech, and those strong, personal connections are what set us apart. The night was filled with laughter, memories and plenty of toasts, perfectly capturing the spirit of who we are and where we’re headed. Sometimes, the best way to celebrate your journey is simply by sharing it with the people who helped make it happen. 
   

5. Refresh or rebrand 

If you’ve been considering a logo update, a brand refresh or a complete overhaul, there’s no better time to jump in than when you’re already spotlighting your brand. It gives you a chance to reflect on the past and really dig into positioning yourself for the future. 

This is exactly what we did. We gathered and analyzed data about thunder::tech for over a year to refresh our image. If you want to know the full story, check it out here. 
   

Make your milestone shine 

If it wasn’t obvious, don’t keep your milestone a secret! Celebrate it, share it and shout it from the rooftops. These moments are about showcasing your journey, connecting with your audience and setting the tone for your brand’s future. 

Whether you’re looking to keep things subtle or really want to bring the boom, we’ve got a few tricks up our sleeve. You’ve put in the work—now let us help you show it off. Contact us today!