Episode 61 - Selling Christmas All Year Long

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  • 7/13/2017

    It’s the most wonderful time of the year! In this episode, we’re celebrating Christmas in July and learning about what makes A Christmas Story House & Museum such a popular Cleveland attraction. The 19th century Victorian home, which has been open to the public for tours since 2006, was used in outdoor scenes in the 1983 classic holiday film, A Christmas Story. A Christmas Story House Curator Steve Intermill visited the thunder::cast studio to share the house’s history, discuss how the team successfully markets the house year round and promote the upcoming Christmas in July celebration. Listen in to get a dose of holiday cheer!

    What You’ll Learn in This Episode

    • The history and evolution of A Christmas Story House.
    • What makes A Christmas Story House a big attraction for tourists.
    • How A Christmas Story House successfully markets itself all year long.

    Episode Quotables 

    “It is definitely more of a tourist destination than a place where locals go and hang out.” 

    “We’ve started a thing called A Christmas Story House Foundation where every year we have a 5k and 10k run from downtown and all the money generated from that goes to restore Ralphie’s neighborhood. We have a really good relationship with a lot of our neighbors.” 

    “This year we came up with the idea to let people stay overnight in Ralphie and Randy’s rooms. The majority of people who have come through would be considered super fans. Nobody has come by and stayed that hasn’t seen the movie.” 

    Episode Resources 


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    stkthe8bks
     
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