B2B businesses have a stigma around modern marketing tactics, often believing they can’t use digital efforts to grow their brand. Not true! While finding the right strategy may take a little more work than the ice cream shop around the corner in July, plans for industrial advertising and manufacturing marketing are absolutely required in today’s business landscape and fully within your reach.
When it’s time to start your marketing plan, stale tactics of yesteryear are not the only options in your toolbox. When we start with a deep dive into your business’s current lead generation strategies, CRM and other customer data, then align those efforts with your company goals, a strategy is born.
With focus on SEO, content strategy and email and marketing automation, even the oldest of legacy brands can develop a strong lead gen and customer nurturing path. Mix that with traditional branding, collateral, trade publications, a rockstar website, and even event marketing and get ready to welcome your brand to the 21st century.
It’s not just B2C brands that get to tell a great story, make emotional connections and build client relationships. This is a key step in industrial marketing too. From our experience with manufacturing and industrial brands like Palmer Holland or PSS, we want to tell that story and help your brand breeze past the competition.