For over 35 years, PSS has been a leader in work zone safety. PSS has been committed to innovation, work zone safety and education to help create safer working environments. They help save lives by ensuring workers have the highest quality safety gear and tools, including ADA-compliant products for pedestrians traveling in work zones.
thunder::tech has worked with PSS as an extension of their marketing team for over a decade. Our goal has been to assist in the education of the public on work zone safety and promote PSS’s solutions. Through our efforts in promoting the innovative products PSS offers, we’ve helped push towards the “Work Zone Zero” goal to reach zero road worker fatalities from distracted driving and inadequate roadway safety.
One of the marketing initiatives thunder::tech’s video and multimedia team undertook was producing a video campaign to raise awareness about the dangers of work zones. This video showcases the vulnerability of individuals to workplace fatalities in roadwork environments. It highlights the real impact and consequences of distracted driving, shedding light on a crucial issue often overlooked.
By showcasing the stark realities and dangers associated with distracted driving, the video encourages individuals to prioritize their responsibility on the road, ultimately working towards a safer work zone environment.
To assist PSS with their goal to educate the public, we utilized our 3D rendering and animation experts to both instruct customers on product usage and effectively market their offerings. By utilizing 3D technology, we created realistic and interactive visuals demonstrating their safety products' functionality and benefits.
One key advantage of 3D rendering is its flexibility. In the event of engineering modifications or improvements to a product's capabilities, updating the renders and videos becomes a much more straightforward and cost-effective process compared to organizing new shoots or relying on outdated footage.
This malleability ensures we can swiftly and efficiently incorporate changes into relevant marketing materials, keeping them up to date and accurately reflecting the latest advancements in PSS’s product line. This dynamic approach helps PSS maintain a competitive edge in the market while providing customers with accurate and relevant information about their cutting-edge safety solutions.
By showcasing the realities of work zones, our videos helped communicate PSS’s mission to prioritize safety and promote responsible driving habits. The emotional impact of the video resonates with viewers, encouraging them to reflect on their behaviors and make conscious choices to reduce distractions while driving.
In addition to our impactful video, 3D technology showcases the capabilities and capacity of their product lines. 3D technology allows PSS to present their safety products in a visually engaging and interactive way, resulting in a more enjoyable customer experience. Customers can explore and interact with the products before purchasing or during staff demos, ultimately strengthening their understanding and appreciation of the innovative features offered by PSS.
Collaborating with thunder::tech, PSS has engaged in various disciplines to reach new and existing audiences while continuing to drive innovation in traffic safety. Over the years, we’ve done everything from social media, email marketing, and website development to blog creation, product detail pages (PDP), search engine optimization (SEO), digital advertising, and more.
We’ve helped PPS amplify their message, expand their reach, and engage with their target audience more effectively. This collaboration has assisted PSS to stay at the forefront of the industry, continuously innovating in the field of traffic safety and working towards a safer future.