The Freedonia Group is a division of MarketResearch.com, a nationally recognized market research center supporting strategic business decision-making across a wide range of industries. They sought to revitalize not just their own brand, but also those of their esteemed child companies—Simba Information, Packaged Facts and Freedonia Focus Reports. Recognizing the paramount importance of a unified web experience, they turned to the innovative thunder::tech design and development teams. With unwavering dedication and expertise, these virtuosos of the digital realm set out to harmonize the distinct voices of these four groups into a symphony of captivating design and functionality. This transformation tackled the boundaries between brands and set out to truly align The Freedonia Group's interconnected vision.
In The Freedonia Group's search for a unified yet distinctive brand identity, thunder::tech embraced a powerful philosophy: create logos that connect to The Freedonia Group, while retaining a unique recognition. With a seamless redesign process, thunder::tech's talented team brought these logos to life, setting the stage for the next challenge—the website. Recognizing the importance of delivering a fresh and cohesive experience, thunder::tech embarked on crafting a singular platform for the four previously separate sites. Imbuing the site with the essence of the brand, thunder::tech skillfully incorporated brand colors into the site's identity. This was exemplified through robust filtering tools, providing users with an intuitive resource searching experience. The tailored ecommerce journey demanded a custom ERP integration, a complex yet vital step in the website's redevelopment. Working diligently, the thunder::tech team built and deployed the integration, smoothly merging existing customer credentials and purchase data from the prior sites. This process was an essential milestone in the journey towards a revamped website experience.
Branding had a profound impact on the project, with the letters of each brand name cohesively integrated into a sleek, geometrical design. This innovative approach perfectly aligned with the analytical nature of the brand's offerings, creating a visual representation of their expertise. The website launch was facilitated by the migration to Kentico, a strong CMS, utilizing thunder::tech's progressive milestone approach. This methodology ensured ongoing communication and collaboration between the thunder::tech and Freedonia Group teams, allowing for a deep understanding of the steps and goals achieved. By maintaining weekly contact, the team was able to address any issues in real-time, exemplifying thunder::tech's commitment to providing a white-glove marketing solution. The end result was a user-friendly site that successfully consolidated all of the brands. The improved navigation and enhanced ecommerce journeys created a seamless experience for users, enhancing their interactions with the Freedonia Group and its child companies. The power of effective branding and meticulous execution combined to deliver a website that exceeded expectations.