Joining host Craig Israel in the studio is Jason Therrien, President of thunder::tech to talk about direct-to-consumer (DTC) selling and what’s changing for middle-market brands in 2020. This is the next installment of the six-part series of podcasts connected to our Marketing Trends Vol. 11 publication.
What You’ll Learn in This Episode
- What direct-to-consumer selling is
- How DTC could affect your future as a retailer
“Know that every industry, certainly every consumer injury, is being disruptive or will be shortly by a DTC brand. We are not saying disruptive like the boogeyman is going to come and tear down your business, it's just that you have another competitor that you can’t see their location because they are virtual. they don’t have to have a brick and mortar store.”