Say “Howdy” to our Brand New Look
Why we decided to refresh our look
From the very beginning, thunder::tech has been a different kind of agency. Reflecting on everything our team has accomplished over the years, we took a look back to the start of it all, talking with our President and CEO, Jason Therrien, about what he remembers about taking that first step:
Over the past 25 years, thunder::tech has persevered. We’ve navigated through three recessions, a global pandemic and countless changes across industries from marketing and media to communications and technology. We've been chosen by over 1,000 brands and we’ve had the privilege to work with clients who continue to trust us with their brands.
But what truly makes thunder::tech special is our team. We have some of the best professionals in the industry—people who are not just experts but also exceptional humans. Our talent has grown with us; former interns are now in leadership roles, and our alumni have gone on to impressive careers, with some returning to us as clients. This incredible team has made our journey possible, and it's a privilege we never take for granted.
As we step into the next chapter, we’re evolving our brand to better reflect who we are and where we’re headed. Our refreshed branding captures the essence of what thunder::tech has always been about: making brands boom.
We’re here to inspire those always chasing better—better assets, better workflow, better results and better ways to bring ideas to life—and it was time our visual identity echoed the care, creativity and meticulous attention to detail we bring to everything we do. And so, we embarked upon months of research. From our voice of customer interviews to employee surveys and industry reports, we left no stone unturned.
It’s more than just a look; it’s a renewed commitment to pushing boundaries and delivering the kind of bold, impactful work that has defined us for the past 25 years.
It’s about driving results, pushing boundaries and creating opportunities that make brands stand out and succeed.
Thank you for being part of our journey. Whether you’re a client, partner or friend, your support has been invaluable to our success. We’re excited to have you with us as we embark on this next phase of growth.
“When I walked away from a consulting job at Accenture over two decades ago, I had a vision: to build something unique with just a handful of clients I’d gathered in college. It was a leap into the unknown, but it’s led us to incredible heights.”
Over the past 25 years, thunder::tech has persevered. We’ve navigated through three recessions, a global pandemic and countless changes across industries from marketing and media to communications and technology. We've been chosen by over 1,000 brands and we’ve had the privilege to work with clients who continue to trust us with their brands.
But what truly makes thunder::tech special is our team. We have some of the best professionals in the industry—people who are not just experts but also exceptional humans. Our talent has grown with us; former interns are now in leadership roles, and our alumni have gone on to impressive careers, with some returning to us as clients. This incredible team has made our journey possible, and it's a privilege we never take for granted.
As we step into the next chapter, we’re evolving our brand to better reflect who we are and where we’re headed. Our refreshed branding captures the essence of what thunder::tech has always been about: making brands boom.
So, what’s new?
thunder::tech’s brand refresh isn’t just a new look; it’s about taking a step back and redefining who we are and what we stand for as a brand. So, we’ve updated our logo, tagline, fonts and color palette to ignite inspiration, empower creatives and spark ingenuity at every turn.Why, now and to that point, HOW?
thunder::tech has been driving branding projects for prominent clients over the past 25 years. In 2024, it was our turn to walk the walk. We’re here every day, bringing the boom to our clients with our branding solutions. Our own identity needed to reflect our craftsmanship.We’re here to inspire those always chasing better—better assets, better workflow, better results and better ways to bring ideas to life—and it was time our visual identity echoed the care, creativity and meticulous attention to detail we bring to everything we do. And so, we embarked upon months of research. From our voice of customer interviews to employee surveys and industry reports, we left no stone unturned.
It’s more than just a look; it’s a renewed commitment to pushing boundaries and delivering the kind of bold, impactful work that has defined us for the past 25 years.
What do you mean, "boom"?
“Boom” is more than just a word–it's the power our team of creators, developers, writers and artists bring to the table. It’s the energy and expertise that fuel our clients’ growth and elevate their brands to new heights. When we say, “We bring the boom,” we’re talking about making brand growth happen in a monumental way.It’s about driving results, pushing boundaries and creating opportunities that make brands stand out and succeed.
Thank you for being part of our journey. Whether you’re a client, partner or friend, your support has been invaluable to our success. We’re excited to have you with us as we embark on this next phase of growth.