14 Questions for Your Mid-Year Marketing Review

The first half of the year has passed and it’s time to review what the hours, sweat and tears put into your marketing has done for your organization, and adjust for the second half. This doesn’t have to be a daunting task. It can be done easily and in a timely fashion, and can be as high level or thorough as needed.

A thorough marketing review is a helpful exercise to go through every quarter or at the six-month mark to ensure your marketing plan is  on pace or needs to be updated based on performance and business goals. Also (ever optimistic over here, we can’t help it!) maybe, just maybe, your review efforts will assist in gaining approval of those extra marketing dollars you have been begging for!

Here are a few items to get you started:

1. Has the sales process changed?
2. Has the customer changed?
3. Has the economy changed as projected at the start of the year?
4. Have there been changes in the competitive landscape?
5. How have company goals for the year stacked up to date, such as product or service sales?
6. What campaign or promotions have fluctuated compared to last year?
7. How do your offline and online media budgets compare to the past?
8. How did your campaigns performances align with company sales?
9. Pro Tip: If you are able to align your marketing spend with sales or other valued conversions in a time table, this is a great way to visualize performance.
10. What was your average cost per lead?
11. How did your offline and online campaigns perform when considering each campaigns goals and conversion measurements?
12. Where are your potential customers dropping off before converting to a lead?
13. How is your website performing?
14. Have you adopted any efficiencies, such as COPE, that have saved the company time and resources?

By starting with these questions and breaking down all your marketing efforts for the year, you can determine what working best for your organization and where you need to spend more time.
 
To learn more about how a marketing review can assist you or how we can help you fill in the missing pieces, give us a call.