The term performance marketing has been around for over a decade, but the concept and meaning behind it has drastically changed, especially over the past few years. Originally performance marketing was limited to pay-for-performance advertising tactics and affiliate marketing. With the advancements in digital marketing technology, performance marketing now encapsulates nearly all measurable marketing strategies which improve the performance of your brand, bringing together executions across a range of digital channels.
To help you scale your digital marketing efforts based on data, we have developed a process that helps us work together to identify where your budget is best spent. We take the time to learn about your organization and discover your growth goals so that your custom performance marketing program contains our best recommendations for getting you where you want to be.
At thunder::tech, we offer all of the following services as part of this program, and for a good reason. They are key elements of an integrated strategy and are most effective when used in conjunction with one another.
However, this does not mean that every service is necessary for every company in every industry. By us working together through our performance marketing process, we will be able to recommend the right mix of services and solutions for your unique needs.